You know we love any opportunity to have fun!
As the public relations agency for Texas Dairy Queen, we partnered with The LOOMIS Agency on a campaign they created to reveal a fresh new sound for DQ restaurants in Texas in celebration of their 75th anniversary in the Lone Star State.
One of the most recognizable jingles in Texas will debut with a fresh new sound June 13, 2022 with a surprise country artist on vocals. The iconic jingle for DQ restaurants in Texas, “That’s What I like about Texas,” brings two icons together for the launch of this unique interpretation. The catchy jingle has captured the hearts of Texans in the Lone Star State for 20 years.